Why Every Business Should be on Pinterest
The Benefits of Your Business on Pinterest
With the obvious popularity of Facebook, and the huge impact Twitter has had in the last couple of years, it’s hard to believe there’s another site that’s growing just as fast. Pinterest.com has managed to bring something unique to the table that has it becoming one of the most popular and growing social networks on the web.
According to Pinterest.com, “Pinterest is a virtual pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.” It’s true that Pinterest allows a user to do all those fun, personal things- but pinboards can also be used to promote your business. Lauren Drell shares some of those unique ways to promote your brand and business in her article, “Pinterest for Brands: 5 Hot Tips.” The Social Media Examiner published an awesome article sharing 26 tips on how businesses can use Pinterest. Some of the tips included adding a “Pin It” button to your Bookmark bar, Pinterest etiquette, and 24 other informative ways on how your business can truly benefit from Pinterest. If you’re still needing to justify to yourself, or others, on why Pinterest is important for business, check out the facts according to the Shareaholic Referral Traffic Report: “As of January 2012, Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined.”
The infographic below, from Adam Hirsh on Pinterest, shows some very interesting marketing tips about Pinterest, including the fact that 87% of Pininterest’s users are currently Female! The infographic also shows ways that businesses are using Pinterest to connect with potential clients and network with other businesses. Large companies like Whole Foods and Etsy.com have already started promoting Pinterest and embedding “Pin It” buttons onto their websites. Whether a large or small business, it is clear that Pinterest can be used as a unique and fun way to grow and market your business. If you haven’t already done so, you can sign up for Pinterest HERE and start pinning today!